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Keywords: Digital platforms
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Journal Articles
Strategic Direction 1–3.
Published: 04 June 2026
... of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Hospitality Digital platforms Food waste reduction Customer...
Journal Articles
Strategic Direction (2026) 42 (2): 9–11.
Published: 24 February 2026
... expand. As a result, firms are better able to manage growing technological complexity while sustaining platform innovation over time. This study shows how organizing platform development becomes critical as digital platforms grow more complex. Through the Zhongtai strategy, firms can restructure...
Journal Articles
Strategic Direction (2024) 40 (10): 34–35.
Published: 12 November 2024
... and places the articles in context. Findings This paper identified that digital platforms can help food entrepreneurs to develop and build resilience to improve firm performance. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only...
Journal Articles
Strategic Direction (2023) 39 (6): 32–33.
Published: 12 May 2023
... and places the articles in context. Findings A brand’s prestige relies on its audience’s niche and its products’ exclusivity. While digital platforms can enhance brand prestige, they can also hinder it. Originality/value The briefing saves busy executives, strategists and researchers hours of reading...
Journal Articles
Strategic Direction (2023) 39 (5): 32–34.
Published: 10 April 2023
... and places the articles in context. Findings Using strategic learning and digital platforms, firms can examine their institutional environment and protect themselves from crises, while also finding opportunities to further the firm and find business success. Originality/value The briefing saves busy...
Journal Articles
Strategic Direction (2023) 39 (4): 23–24.
Published: 28 March 2023
... and places the articles in context. Findings This paper investigated how digital platforms helped professional service firms to gain a competitive advantage in the market. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only...
Journal Articles
Strategic Direction (2022) 38 (5): 30–31.
Published: 13 April 2022
... and presenting it in a condensed and easy-to-digest format. Since businesses do not operate in a vacuum, the connectivity that comes along with using digital platforms opens up many avenues for success. Whereas targeted marketing strategies were previously required to gain customer interaction and engagement...
Journal Articles
Strategic Direction (2020) 36 (5): 1–3.
Published: 25 February 2020
... to the changing landscape of digital disruption. The study also highlighted some opportunities for marketers to focus on. Findings The author discussed in detail the presence of the elderly in the digital platforms and the need of the marketers to target this age group to generate business. Originality...

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