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Keywords: Digital television
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2011) 27 (10): 12–15.
Published: 20 September 2011
... effectiveness Advertising research Consumer research Conversations Customer feedback Digital television Internet Videos Web 2.0 “I never watch commercial television. There are too many adverts and they're a distraction.” That was once the proud, if somewhat pompous, claim of some British TV...
