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Keywords: Disaster
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2015) 31 (8): 26–28.
Published: 13 July 2015
... predict a disaster, maintaining a robust strategic position and healthy finances are vital their survival. Originality/value – By drawing parallels with history, the article gives a greater insight into the problems that one company has found itself in. It shows how companies need to be aware...
