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Keywords: Discounted cash flow
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2006) 22 (3)
Published: 01 March 2006
... © Emerald Group Publishing Limited 2006 --> Customer relations Discounted cash flow Investment appraisal Risk analysis Using real options to help build the business case for CRM investment MaklanS., KnoxS., RyalsL. Long Range Planning (UK), August 2005 Vol 38...
