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Keywords: Disruptive strategy
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2020) 36 (8): 29–31.
Published: 13 July 2020
... to any new conditions as quickly as possible: Reference Schoemaker , P.J.H. , Day , G.S. and Rao , G. (2020), “ Converting strategic ambiguity to competitive advantage: How Philips Lighting solved the challenge of LED technology disruption ”, Strategy & Leadership , Vol. 48...
