Keywords: Diversification
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Journal Articles
Strategic Direction (2025) 41 (5): 12–15.
Published: 26 May 2025
... reported engaging in unrelated diversification, venturing into industries like tourism, retail or manufacturing. While riskier, such moves can offer new revenue streams and help buffer economic shocks in the core business This is where diversification strategy (DS) comes into play. The approach...
Journal Articles
Strategic Direction (2025) 41 (3): 13–14.
Published: 12 March 2025
... and places the articles in context. Findings This paper identified that adopting a diversification approach can help promote business performance. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent...
Journal Articles
Strategic Direction (2022) 38 (8): 21–23.
Published: 05 August 2022
... and places the articles in context. Findings Many firms operating within emerging economies (EEs) are in industries experiencing decline after previous strong growth. Major strategies based on exit, competition or diversification are available options but each has different positive and negative...
Journal Articles
Journal Articles
Strategic Direction (2019) 35 (9): 4–6.
Published: 30 July 2019
... and places the articles in context. Findings Many firms today opt to seek growth through a diversification strategy. Success becomes likelier when the company is able to access key resources and capabilities and adopts a corporate parenting approach that is both appropriate and highly focused...
Journal Articles
Journal Articles
Strategic Direction (2015) 31 (11): 14–16.
Published: 12 October 2015
... urbanization and the development of large infrastructure projects, including shopping malls and large commercial and residential complexes, had also triggered the demand for DG sets. © Emerald Group Publishing Limited 2015 Diversification Corporate strategy Outsourcing Business models...
Journal Articles
Strategic Direction (2007) 23 (4): 20–22.
Published: 27 March 2007
.... Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format. © Emerald Group Publishing Limited 2007 Diversification Risk management...
Journal Articles
Strategic Direction (2006) 22 (4)
Published: 01 April 2006
... © Emerald Group Publishing Limited 2006 --> Competitors Corporate strategy Direct investment Diversification Imports Foreign-based competition and corporate diversification strategy Bowen H.P., WiersemaM. F. Strategic Management Journal (UK), Dec 2005, Vol...
Journal Articles
Strategic Direction (2005) 21 (4): 13–15.
Published: 01 April 2005
... The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format. © Emerald Group Publishing Limited 2005 Communication technologies Diversification Corporate...

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