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Keywords: E-commerce platform
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Journal Articles
AI adoption and seller opportunism: A study on governance mechanisms in e-commerce platforms
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2023) 39 (11): 1–3.
Published: 23 October 2023
... and places the articles in context. Findings The study shows that AI resources help e-commerce platforms reduce seller opportunism by enhancing digital empowerment and value cocreation. Originality/value The briefing saves busy executives, strategists, and researchers hours of reading time...
