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Keywords: EBookers
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2007) 23 (10)
Published: 25 September 2007
... AirMiles, adding that its key travel partners are eBookers and easyJet. Although the launch claims suggest that YourPoints is a straight alternative to AirMiles,wonders whether consumers will appreciate the nuances of the schemes’differences. States that redemption rates with AirMiles are poor and NatWest...
