... AirMiles, adding that its key travel partners are eBookers and easyJet. Although the launch claims suggest that YourPoints is a straight alternative to AirMiles,wonders whether consumers will appreciate the nuances of the schemes’differences. States that redemption rates with AirMiles are poor and NatWest...

... inevitabilities. EasyJet and Southwest on the other hand have clearly demonstrated how an entrepreneurial approach to business and a low cost base can bring enviable efficiency and increasing profits – and all this in the face of the toughest adversity. Marketing games Despite the concentrated areas...