... Ecology Consumerism A good example is the mega‐store, Wal*Mart, which has been heavily criticized for its policy of building superstores with the marketing clout to put rivals out of business. Wal*Mart's policy has left many communities in the position described by the popular YouTube song...

... strategy for the organization, part of a huge image transformation known as “Ecomagination”. The article looks at the specific new products coming from GE, and outlines how the company is targeting China and India. Ecology Environmental management Corporate strategy In May 2005, Jeff Immelt...

...-sized enterprises Business ethics Employee involvement Feedback Public relations Stakeholder analysis Customer information Customer satisfaction Customer service management Corporate strategy Ecology Environmental management Product innovation Technology led strategy Lean production...

...-sized enterprises Business ethics Employee involvement Feedback Public relations Stakeholder analysis Customer information Customer satisfaction Customer service management Corporate strategy Ecology Environmental management Product innovation Technology led strategy GE turns green...

.... Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format. © Emerald Group Publishing Limited 2005 Case studies Ecology Corporate...

..., the issue of take‐back and recycling of waste of electrical and electronic equipment (WEEE) provided a wake‐up call in the early 1990s. This was perhaps the starting point for societal, technical, juridical and scientific debates about these issues. Philips Environment Benchmarking Ecology...

... values. This balance quantifies all input and output materials in a meaningful manner, such as the volume of retail beer product. Evaluation of the balance However, the eco‐balance itself is merely documentation. It gives quantitative values from which the ecological harmfulness of the process...