... Retailing Brand management Internet marketing Economic convergence For the client organizations the benefits are clear: it is cheaper than having a full scale agency brief, it provides a wider range of ideas and feedback and can cover a multitude of geographic and social areas. However, for agencies...

...U.C.V. Haley © Emerald Group Publishing Limited 2007 --> China Decision making Economic convergence Emerging markets International business Multinational companies Managing for strategic success in emerging markets Haley U.C.V. , Haley G.T.  Handbook...