... Limited 2010 Brand awareness Electronic mail Marketing strategy International marketing Technology and globalization have, paradoxically, combined to make the world both smaller and larger as far as many companies are concerned. It's a smaller world in the sense that the worldwide...

... in the literature as “The impact of e‐mail marketing on brand loyalty” by Marko Merisavo and Mika Raulas. Given the right market conditions, it shows that the relatively cheap medium of electronic mail can be expected to have significant results for a brand's performance if it has the correct content...