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Keywords: Electronic word-of-moth
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2014) 30 (3): 25–27.
Published: 04 February 2014
... marketing E-mail Electronic word-of-moth Marketing theory The e-mail can sometimes appear to be the curse of the modern office worker. How many people must spend Monday mornings opening and reading the vast accumulation of e-mails and thinking that this humdrum task appears to be a job in itself...
