.... It investigates their use of deliberate or emergent strategy-making and how this affected market development and product innovation. Findings – When you think about strategy development, perhaps you think of long, serious discussions between groups of managers. But what if the organization is a small...

... Article type: Abstracts From: Strategic Direction, Volume 28, Issue 5 Maritz R., , Pretorius M. and , Plant K .  Journal of Business Ethics, 2011, Volume: 98, Start page: 101, No. of pages: 13 Corporate governance Deliberate strategy Emergent strategy...