... relying heavily on external financing. Cash holdings and liquidity ratios are commonly used as proxies. In theory, financially flexible firms should be better positioned to: © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Emerging markets...

... and places the articles in context. Findings The study examines how startup founders in emerging markets develop proactive, exploratory, and collaborative learning behaviors within their social context. Originality/value The briefing saves busy executives, strategists, and researchers hours...

..., and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Country of origin Brands Emerging markets...

... Karami, Mokter Hossain, Arto Ojala and Nikan Mehrara, published in Journal of Research in Marketing and Entrepreneurship. © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Technology Entrepreneurship Emerging markets Resource mobilization...

... and places the articles in context. Findings The authors examine the dimensions of exploring and exploitation in emerging markets and find that technological turbulence can be an opportunity, rather than a barrier. Originality/value The briefing saves busy executives, strategists and researchers...

... and places the articles in context. Findings Innovativeness and open communication between suppliers and firms on B2B relationships in emerging markets can foster strong levels of trust. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time...

... capabilities or create new ones. Given the above, there are strong grounds for assuming that the impact of MCs on firm performance intensifies as the operating environment becomes more dynamic and volatile. In many respects, emerging markets can be more challenging due to the uncertainties that prevail...

... markets Coopetition Formal institution agent Emerging markets tend to be considered as lacking in the scale and quantities of resources that can be found in developed markets. Due to existing typically in developing nations which themselves lack the same levels of resources as the developed West...

... in context. Findings: Female entrepreneurs do not face the same challenges as male entrepreneurs, especially in emerging markets. For most, there are additional uncertainties and institutional biases that must be overcome. Originality: The briefing saves busy executives, strategists and researchers...

... and instead opt to diversify their product portfolios to exploit strengths previously noted. Portfolios are modified on an ongoing basis in some cases. The reverse is true for many firms that prefer to try and exploit current products and capabilities. For whatever reason, competition from emerging market...

... and places the articles in context. Findings Business model innovation can help international firms struggling to make an impact within emerging markets. By tailoring their models to meet the unique demands of each specific markets, such organizations should be better placed to improve performance...

... involves developing products and services, in a tightly resource-constrained environment, that are both affordable and sufficiently high quality to cater for low income consumers. Pursuing such a frugal innovation strategy is originated in emerging markets but can also translate across to developed markets...

... in certain areas than others. For instance, plenty studies conclude that it is invariably a somewhat daunting prospect for organizations planning to enter emerging markets. Any tricky issues are generally magnified in such situations. © Emerald Publishing Limited 2020 Emerald Publishing Limited...

... and places the articles in context. Findings This research paper uncovers the optimal conditions for maximizing the impact of internal R&D and external knowledge acquisition on innovation performance in emerging markets. The conditions transpired to be a high level of managerial open-mindedness...

... only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Competitive strategy Mobile applications Emerging markets Ridesharing Digital business...

... and places the articles in context. Findings This research paper concentrates on unpacking the relationship between green business strategy and export financial performance in emerging market manufacturing firms, specifically in Turkey. Overall, the pursuit of a green business strategy did increase...

... in context. Findings Developed markets have yet to return to pre-2008 crash levels of robust growth and stability. Emerging markets are back as the top priority, yet identifying the new BRIC nations is troublesome. Originality The briefing saves busy executives, strategists and researchers hours...

...Kiran Mahasuar Purpose The distribution channel in Indian Consumer Packaged Goods (CPG) ecosystem is both unique and unparalleled in terms of its reach, structure, and size. This paper aims to give an emerging market perspective of the innovations in the distribution models of CPG industry through...

..., but on a much firmer footing than before. The article “Uncommoditizing strategies by emerging market firms” by Cuervo-Cazurra et al. (2018) is a seriously impressive work. It is a big article, but there is a huge amount of detail on firms in Brazil, Mexico and other major Latin American...

... hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Emerging markets Competitive advantage Organizational...