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Keywords: Empirical study
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Journal Articles
Keeping the customer (relatively) satisfied: Organizational characteristics can trump category considerations
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2014) 30 (3): 13–15.
Published: 04 February 2014
... organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. Trade Empirical study Service characteristics Service...
