... and places the articles in context. Findings During crises, organizations can utilize employer branding messages to positively impact on the engagement and affective commitment of employees, which can then aid the retention of key talent. Desired outcomes become more attainable when the firm is credible...

... and places the articles in context. Findings This paper identified that social media can play a significant role in employer branding and can be used to improve talent management strategies. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time...

... and places the articles in context. Findings Employer branding can help recruit better candidates to specific roles, and could yield longer term benefits for employee retention. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only...