... use of resources. Entrepreneurial marketing Social media marketing Entrepreneurial opportunity Entrepreneurs often grapple with a range of challenges such as limited economies of scale, scarce resources, weaker brand equity, and insufficient expertise. At the same time, they often excel...

... their products, their creative processes can be improved by incorporating customer and market feedback. Reference Saiyed , A.A. , Shaikh , A. and Gupta , S. (2023), “ Entrepreneurial marketing strategy in craft-based businesses in an emerging market: a qualitative interpretivist...

... in Marketing and Entrepreneurship , doi: 10.1108/JRME-01-2021-0010 . Entrepreneurial marketing Social media Cross-promotion Small to medium enterprises Small to medium enterprises (SMEs) have consistently functioned as bedrock elements to national economies, as well as the global economy...

... the use of social practice theory in researching entrepreneurial marketing. Findings – Entrepreneurship and marketing have a lot in common – especially in small firms (small to medium-sized enterprises [SMEs]). When there’s nobody with a dedicated marketing role, then people all over...