... and Entrepreneurship , Vol. 27 No. 1 , pp. 61 - 82 , doi: 10.1108/JRME-06-2023-0093 . Entrepreneurial marketing Social media marketing Entrepreneurial opportunity Entrepreneurs often grapple with a range of challenges such as limited economies of scale, scarce resources, weaker brand equity...

... Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Entrepreneurial marketing Marketing strategy Craft-based micro enterprises With regard to distribution, the entrepreneurs themselves were directly involved in the sales and marketing of their products...

... of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited Emerald Publishing Limited Licensed re-use rights only Entrepreneurial marketing Social media Cross-promotion Small to medium...

... the use of social practice theory in researching entrepreneurial marketing. Findings – Entrepreneurship and marketing have a lot in common – especially in small firms (small to medium-sized enterprises [SMEs]). When there’s nobody with a dedicated marketing role, then people all over...