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Keywords: Esports videogames
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2021) 37 (4): 25–27.
Published: 15 February 2021
... interested in gaming. Firms can obviously exploit this to expand their market and generate additional revenues. However, research to ascertain game-related needs and preferences among female players is advised. The review is based on: “The effects of consumer esports videogame engagement...
