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Journal Articles
Journal Articles
Strategic Direction (2013) 29 (2): 10–12.
Published: 11 January 2013
... Group Publishing Limited 2013 Advertising standardization Global consumer culture positioning Global marketing strategy Culture Market convergence MNCs Advertising Multinational companies United States of America Europe Asia China How to standardize advertising messages has been...
Journal Articles
Strategic Direction (2012) 28 (5)
Published: 13 April 2012
... Keywords: Corporate social responsibility, Europe, Football,Measurement In this article, a model is developed for measuring corporate social responsibility (CSR) on the club level in European professional football. Modern CSR management and activities have advanced considerably throughout...
Journal Articles
Journal Articles
Strategic Direction (2008) 24 (9): 30–32.
Published: 22 August 2008
.... © Emerald Group Publishing Limited 2008 Robotics Europe Research and development Artificial intelligence Learning Interactive programming While building robots with anything akin to human cognition and intelligence remains a far off vision, making them more autonomous...
Journal Articles
Strategic Direction (2006) 22 (9)
Published: 01 September 2006
...A. Gil © Emerald Group Publishing Limited 2006 --> Europe Marketing strategy Resources Business performance Information Country-specific strategy and new venture formation in Central and East Europe Gil A. , Nakos G. , Brouthers L.E. , Brouthers K.D...
Journal Articles
Strategic Direction (2006) 22 (5): 32–34.
Published: 01 May 2006
.... © Emerald Group Publishing Limited 2006 Footwear industry Europe Customization Waste management Materials management Sustainable development In looking to compete against the low labor cost economies, many manufacturing sectors in Europe have turned to product innovation...
Journal Articles
Strategic Direction (2006) 22 (3)
Published: 01 March 2006
... © Emerald Group Publishing Limited 2006 --> China Europe Investments Japan United States of America World economy The great thrift shift: a survey of the world economy BeddoesA.M. The Economist (UK), 24-30 September 2005, Vol, 376 No, 8445, Start Page: 3...
Journal Articles
Strategic Direction (2005) 21 (5): 37–39.
Published: 01 May 2005
... with the use of long life materials and easy maintenance, offers the potential for low life costs. Moreover, the furniture is the first in Europe to have been test against and certified to the new proposed CEN standard, which, within a few years, will become the standard that all schools have to purchase...
Journal Articles
Strategic Direction (2002) 18 (7): 13–15.
Published: 01 August 2002
... The automobile industry is probably the most globalized industry in the world. It employs upwards of 20 million people and has been a long‐standing driver of economic prosperity. Three “triad” groups of the USA, Japan and western Europe are responsible for almost 90 percent of total output...

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