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Keywords: Exclusion
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Journal Articles
Accessibility for financially vulnerable consumers: Inclusive marketing and technologies in banking
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2022) 38 (12): 26–28.
Published: 08 November 2022
... inclusion. These inclusive services focus on creating a strong connection between the business and consumers, leading to improved well-being and ratifying other facets of social exclusion. The conceptual and empirical findings of this work create several potential suggestions: Banks must work...
