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Keywords: Exogenous shocks
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Journal Articles
Adapting business models to exogenous shocks: Insights from the Portuguese footwear sector
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2025) 41 (4): 27–29.
Published: 22 April 2025
... and places the articles in context. Findings The study explores how Portuguese footwear SMEs adapted to exogenous shocks by shifting to B2C models, embracing digital tools, and innovating in products and processes. Originality/value The briefing saves busy executives, strategists, and researchers...
