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Keywords: Expectancy value theory
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2022) 38 (2): 27–28.
Published: 04 January 2022
.... (2021), “ The interplay of word-of-mouth and customer value on B2B sales performance in a digital platform: an expectancy value theory perspective ”, Journal of Business & Industrial Marketing , doi: 10.1108/JBIM-05-2021-0269 . The review is based on ‘The interplay of word-of-mouth...
