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Keywords: Experiential services
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2018) 34 (8): 10–12.
Published: 09 August 2018
... only The concept of interweaving gastronomy and art is strategic vision fuel for innovative and highly profitable experiential gastronomy. Experiential services can be defined as the vehicle through which mutlifaceted impressions are delivered through a customer’s contact with the organisation...
