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Keywords: Experimental branding
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Journal Articles
The commercial power of art: Luxury brands using art as a strategic tool
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2018) 34 (9): 13–14.
Published: 14 August 2018
... . © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Art Brand management Luxury branding Fashion marketing Market strategy Experimental branding The difference between art and luxury is becoming harder to define. In today’s consumer-driven...
