... Branding Innovation Ambidexterity Exploitation Exploration The ultimate aim of any organization is to generate value both for customers and itself. For pretty much all business activities, this serves as the guiding principle. An old adage claims that there is more than one way to skin a cat...

... and places the articles in context. Findings Small and medium-sized enterprises (SME's) must be both innovative and efficient in order to compete effectively in today's unpredictable business environment. Building a top management team with members that respectively boast exploration and exploitation...