... options. Criteria identified by the panel of experts highlights the complex nature of suppler relations and how the competitiveness of family-owned firms is shaped by various factors. Analysis ascertained that these hospitality firms should consider price competitiveness, product and service quality...

... rights only Small businesses Family-owned firms Market information A significance consequence of this is the tendency for small firms to adopt a more informal approach to decision-making. The ad-hoc nature adopted by many marketing managers is attributed to the considerable demands...