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Journal Articles
Strategic Direction (2012) 28 (6): 24–27.
Published: 13 April 2012
... and challenges. Standing still is not an option. Advertising Brands Customer choice Feedback Internet Marketing Social media Social networking Strategic marketing References Edelman , D.C. (2010), “ Branding in the digital age: you're spending your money in all the wrong places...
Journal Articles
Strategic Direction (2009) 25 (4): 19–22.
Published: 20 March 2009
... they no longer need real, credible feedback that they get into trouble,” Kaufman concludes. For the best leaders, every working day presents a challenge during which they will hope to learn something new, and that philosophy will have played a big part in getting them to the top. However, Stephen P...
Journal Articles
Strategic Direction (2008) 24 (11): 12–13.
Published: 17 October 2008
.... Blogs can also be used as forums for concerns and constructive criticism, keeping managers and executives up‐to‐date and accountable for their actions and decisions. They allow for comments, feedback, and dialogue.Monitoring of blogs also has wider benefits in management strategy. Wyld quotes...
Journal Articles
Strategic Direction (2006) 22 (2)
Published: 01 February 2006
...-sized enterprises Business ethics Employee involvement Feedback Public relations Stakeholder analysis Customer information Customer satisfaction Customer service management Corporate strategy Ecology Environmental management Product innovation Technology led strategy GE turns green...
Journal Articles
Strategic Direction (2006) 22 (2)
Published: 01 February 2006
... services Small to medium-sized enterprises Business ethics Employee involvement Feedback Public relations Stakeholder analysis Customer information Customer satisfaction Customer service management Corporate strategy Ecology Environmental management Product innovation Technology led strategy...
Journal Articles
Strategic Direction (2006) 22 (2)
Published: 01 February 2006
...-sized enterprises Business ethics Employee involvement Feedback Public relations Stakeholder analysis Narrowing the credibility gap, or, managing the art of the promise Anderson, C. Ivey Business Journal, (Canada), July/August 2005, No. of Pages: 9 Purpose...
Journal Articles
Strategic Direction (2006) 22 (2)
Published: 01 February 2006
...-sized enterprises Business ethics Employee involvement Feedback Public relations Stakeholder analysis Customer information Customer satisfaction Customer service management The top ten excuses for bad service (and how to avoid needing them) Dickson D. , Ford R.C. , Laval B...
Journal Articles
Strategic Direction (2004) 20 (6): 21–23.
Published: 01 June 2004
... 2004 Coaching Leadership development Feedback How many times have you heard of a manager within your organization or in the wider sphere of business who has risen swiftly through the ranks on the basis of his or her technical ability only to find that, once they reach the top...
Journal Articles
Strategic Direction (2003) 19 (2): 22–24.
Published: 01 March 2003
... Limited 2003 Decision making Information Evaluation Feedback The CEO of an American store company visits a competitor’s outlet every week. Tom Sternberg, of Staples, then shares his observations via e‐mail with the rest of his management team. Apparently, there is plenty to talk about. “I...
Journal Articles
Strategic Direction (2002) 18 (11): 24–26.
Published: 01 December 2002
... groups with managers across the country confirmed this preconception and identified a number of key factors that could affect holiday sales. By looking at the organization as a whole, this feedback was used to make changes at a number of levels to enhance sales performance. Feedback from the Marco...

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