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Keywords: Festival Melbourne 2006
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2011) 27 (10): 9–11.
Published: 20 September 2011
... Purpose This paper aims to consider the factors contributing to the successful marketing of one‐off special events. Design/methodology/approach Uses a case study of Festival Melbourne 2006, a multi‐site, multi‐activity sporting and cultural event, to investigate ways...
