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Keywords: Film
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2011) 28 (1)
Published: 30 December 2011
... © Emerald Group Publishing Limited 2011 --> Advertising Advertising agencies Advertising effectiveness Advertising media Brand management Cinemas Film Marketing models Marketing philosophy Marketing planning Marketing strategy Marketing theory Organizations Sales...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2011) 27 (9)
Published: 23 August 2011
... © Emerald Group Publishing Limited 2011 --> Film Marketing strategy Older people Publishing Purchasing Television Article Type: Abstracts From: Strategic Direction, Volume 27, Issue 9 The Economist, April 2011, Vol. 399 No. 8728, Start page: 75...
