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Keywords: Financial outputs
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Journal Articles
Investing in marketing: Why marketing should be considered an investment rather than an expenditure
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2019) 35 (11): 10–11.
Published: 01 October 2019
... and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Financial outputs USA Marketing...
