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Keywords: Fintech firms
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2020) 36 (8): 13–15.
Published: 09 July 2020
.... © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Emerging markets Africa Fintech firms Doing business in an unfamiliar country never comes without significant risks attached. Indeed, firms often face a plethora...
