Keywords: Firm performance
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Journal Articles
Strategic Direction (2026) 42 (8): 3–5.
Published: 04 September 2026
... Limited Licensed re-use rights only Marketing strategy Business strategy Firm performance Implementation The most important question a marketing leader can ask is not whether the department runs its campaigns efficiently. It is whether the department runs the right campaigns...
Journal Articles
Strategic Direction (2025) 41 (4): 5–6.
Published: 16 April 2025
... and places the articles in context. Findings This paper identified that various intellectual capital dimensions influence open innovation, and as a result firm performance. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only...
Journal Articles
Strategic Direction (2024) 40 (10): 38–39.
Published: 12 November 2024
... by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Innovation Firm performance Capability Big data analytics We live in the age...
Journal Articles
Strategic Direction (2024) 40 (9): 15–16.
Published: 22 October 2024
... and places the articles in context. Findings This paper identified that mobile commerce activities can significantly influence firm performance. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent...
Journal Articles
Journal Articles
Strategic Direction (2023) 39 (2): 12–13.
Published: 05 January 2023
... and places the articles in context. Findings This paper found that strategic orientation, specifically customer and competitor orientation play an important role in determining firm performance. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time...
Journal Articles
Strategic Direction (2022) 38 (11): 32–33.
Published: 25 October 2022
... on the relationships among interfirm trust, formal contracts, interfirm knowledge sharing and firm performance ”, Journal of Knowledge Management , doi: 10.1108/JKM-04-2022-0289 . © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Firm performance Contracts...
Journal Articles
Strategic Direction (2022) 38 (10): 1–3.
Published: 23 September 2022
... in context. Findings The study finds synergistic effects of corporate philanthropy and global strategic posture on firm performance. Originality The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information...
Journal Articles
Strategic Direction (2022) 38 (6): 33–35.
Published: 31 May 2022
... Licensed re-use rights only Entrepreneurial orientation Technology orientation Market orientation Information technology adoption capability Firm performance A number of different factors are acknowledged as having scope to influence how a firm performs. Some are highly likely to prove more...
Journal Articles
Strategic Direction (2022) 38 (4): 16–17.
Published: 18 February 2022
... studies. Findings: Indonesian SMEs need to consider the interrelationship between competitor orientation strategies and innovation in order to get the best possible firm performance in turbulent markets. Originality The briefing saves busy executives, strategists and researchers hours of reading...
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Journal Articles
Journal Articles
Strategic Direction (2021) 37 (3): 29–31.
Published: 15 February 2021
... and leaders imposing themselves in markets in order to outdo rival operators; and autonomy in respect of helping develop new ideas and performing self-regulating activities from this embryonic stage through to realization of an idea. SE directly and positively effects firm performance...
Journal Articles
Strategic Direction (2021) 37 (2): 15–18.
Published: 14 December 2020
... Publishing Limited Licensed re-use rights only Firm performance Networking capability Agile project management Market orientation It was long a convention to measure firm performance almost entirely on economic terms. However, performance today is seen as a much broader concept and non...
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Journal Articles
Journal Articles
Strategic Direction (2020) 36 (5): 35–37.
Published: 27 February 2020
... Emerald Publishing Limited Licensed re-use rights only Knowledge Knowledge management Firm performance No one can dispute that the saying “knowledge is power” is a well-worn cliché. Nonetheless, such a claim has arguably never been as relevant as it is now. At least that’s the case...
Journal Articles
Strategic Direction (2019) 35 (11): 1–3.
Published: 01 October 2019
... © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Firm performance Retail Industry Omnichannel retailing Industry 4.0 technologies Retail 4.0 Globalization and technological advances are driving disruptions in the retail industry. Nowadays...
Journal Articles
Strategic Direction (2019) 35 (10): 24–26.
Published: 29 August 2019
... pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Business model innovation Firm performance Cost leadership strategy Differentiation strategy Integrative capability...
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