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Keywords: Food packaging
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2010) 26 (5): 10–11.
Published: 20 April 2010
... for further research. Further Reading Rundh , B. (2009), “ Packaging design: creating competitive advantage with product packaging ”, British Food Journal , Vol. 111 No. 9 , pp. 988 ‐ 1002 . © Emerald Group Publishing Limited 2010 Marketing strategy Packaging Food...
