... and places the articles in context. Findings Football club brands in France face a considerable challenge in ensuring the identity conveyed by the club aligns with the perceptions that stakeholders hold about the brand. Clubs can achieve brand consistency by adapting their Web-based communications so...

... responsible for CSR of the charitable foundations of leading English soccer clubs. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers...

... and places the articles in context. Findings International player-turned television pundit Jimmy Greaves once famously quipped that football is a “funny old game”. The often unpredictable nature of on-field events ensures that the legendary striker’s comments are still frequently recalled today. Football...

... format. For long periods since 1990, European football has seen the dominance of a relatively few clubs for long periods of time. The likes of Manchester United, Juventus, Chelsea, AC Milan, Barcelona, Real Madrid and Bayern Munich have won domestic and Champion League honours at an impressive rate...

... it in a condensed and easy-to digest format. © Emerald Group Publishing Limited 2014 Diversity Experience Teams Projects Football Recent times have witnessed a growing emphasis on teamwork in business organizations. While individual input is valued, the whole is essentially regarded as being...

... impartial comments and places the articles in context. Findings – In July, the football and pop worlds were rocked by the shocking news that, almost unbelievably, diva Rihanna had been overtaken as the fifth most popular Facebook page by Portuguese forward Cristiano Ronaldo, who was adding 175,000...

... organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Group Publishing Limited 2014 Involvement Football Mega...

... comments and places the articles in context. Findings A former leading professional turned TV pundit once famously remarked that football was “a funny old game”. His comments were inspired by the surprise and unpredictability so characteristic of the sport at that time. Since we can still...

... In this article, a model is developed for measuring corporate social responsibility (CSR) on the club level in European professional football. Modern CSR management and activities have advanced considerably throughout most industries since the late 1990s. However, CSR has only gained...

...Pankaj Ghemawat Purpose The paper aims to look at the sustained differences among countries in devising and evaluating marketing strategies. Design/methodology/approach The paper uses the example of football to illustrate this view of globalization. Findings The paper...