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Keywords: Foreign market entry mode
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Journal Articles
Parfois conquers the world: Franchise route to international expansion
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2014) 30 (2): 21–23.
Published: 07 January 2014
... or the size of the overseas market factors), and internal and external drivers. © Emerald Group Publishing Limited 2014 Market entry International business Internationalization Franchising Foreign market entry mode Parfois After opening its first store on Porto's main commercial...
