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Keywords: France
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Journal Articles
What is the best business model fit for your business?: Understanding strategy for SMEs
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2019) 35 (2): 7–9.
Published: 20 December 2018
... and Enterprise Development , available at: 10.1108/JSBED-04-2018-0122 Miles , R.E. and Snow , C. (1978), Organizational Strategy, Structure and Process , McGraw-Hill , New York, NY . Business model France Strategy Manufacturing SMEs It is one of the curious aspects...
Journal Articles
Brands restless in bid for hearts and minds: From exploration of social media to use of self‐denigration, the desire to be loved is paramount
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2012) 28 (2): 22–25.
Published: 13 January 2012
...: the case of Subway attracting new franchisees in France ”, International Journal of Retail & Distribution Management , Vol. 39 No. 6 , pp. 434 ‐ 54 . Competitive advantage Competitive strategy France Franchises Social networking Web 2.0 Various sources are also available...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2011) 27 (6)
Published: 24 May 2011
... the impact of enterprise education on entrepreneurial attitude within European higher education institutions (HEIs)in France, Germany and Poland. The research seeks to consider whether differences between cultural and industrial heritage can influence entrepreneurial attitude and mediate the effectiveness...
