... local market knowledge. Meanwhile, the franchisee gains access to an established brand name, a proven business model, and the franchisor's expertise. A fundamental element of franchising is the standardized system that is dispersed to the franchisee network. The success of the franchise model rests...

.... Value appropriation Marketing channels Channel integration Channel compression Franchise Intangible firm value Marketing channels are integral to an organization that wants to be competitive. They create both tangible value (sales and profits) and intangible value (assets embedded in channel...