..., puzzle, racing, role-playing, shooting, simulation, sports, card game, and strategy. Yet despite the potential impact of advergames, previous studies indicate that only half of those who have deployed them have achieved success. These failures are attributed to a lack of understanding of gamification...

... and places the articles in context. Findings This research paper concentrates on boosting the effectiveness of design thinking methods with the introduction of a properly structured gamification process. Based on three company case studies, gamification added value by openly allowing all workshop...

... for a consulting firm as it is possible to get. The key learning point for those reading Kumar and Raghavendran’s (2015) ’s excellent article “Gamification, the finer art: fostering creativity and employee engagement” is that if an employee engagement program that it has created itself has been a success...