... and places the articles in context. Findings This research paper concentrates on investigating career strategies of Malaysian generation Y employees, and uncovers that pursuing a creating career opportunities strategy, a seeking career guidance strategy, or a self-nomination strategy positively...

... and places the articles in context. Findings – The business fraternity rightly acknowledges the importance of Generation Y consumers. Also referred to as Millennials, this group consists of around 83 million members in the USA alone and is the largest since the Baby Boomers. Successfully segmenting...

... Generation X Generation Y Managing digital natives Digital technology and social media in the workplace Human resource management Age groups Article type: Viewpoint From: Strategic Direction, Volume 28, Issue 9 David Dumeresque David Dumeresque has over 25 years’ experience...

... Generation Y, are defined as individuals born between 1980 and 1999 and are generally characterized by their use and familiarity with digital technologies, communications and social media. © Authors 2012 Net generation Digital native Digital immigrant Generation X Generation Y Managing...