... and places the articles in context. Findings This research paper concentrates on investigating career strategies of Malaysian generation Y employees, and uncovers that pursuing a creating career opportunities strategy, a seeking career guidance strategy, or a self-nomination strategy positively...

... and places the articles in context. Findings – The business fraternity rightly acknowledges the importance of Generation Y consumers. Also referred to as Millennials, this group consists of around 83 million members in the USA alone and is the largest since the Baby Boomers. Successfully segmenting...

...David Dumeresque © Emerald Group Publishing Limited 2012 --> Net generation Digital native Digital immigrant Generation X Generation Y Managing digital natives Digital technology and social media in the workplace Human resource management Age groups Article type...

... native Digital immigrant Generation X Generation Y Managing digital natives Digital technology and social media in the workplace Human resource management Age groups The Net Generation, also more commonly referred to as Digital Natives or even Generation Y, are defined as individuals born...