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Keywords: Generative AI
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Journal Articles
Journal:
Strategic Direction
Strategic Direction 1–3.
Published: 16 September 2026
... Limited Licensed re-use rights only Parasocial relationships Generative AI Authenticity erosion Interactive intensity Marketing has run for a decade on a simple assumption: more interaction creates more value. Post more often. Personalize harder. Coordinate across channels. Generative AI...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2025) 41 (9): 33–35.
Published: 27 October 2025
... and places the articles in context. Findings Generative AI is an incredibly powerful tool that is transforming how businesses operate internally and with each other. In the article by Singh et al. (2025) , the authors utilize the SCOR framework to find the specific areas in SCM...
