Keywords: Globalization
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Journal Articles
Strategic Direction (2026) 42 (6): 3–5.
Published: 30 July 2026
... Innovation Globalization Technological development National competitiveness National competitiveness has moved from a slow-burning policy debate to a board-level concern. Mario Draghi’s landmark report on European competitiveness warned that without a step-change in innovation and investment, the EU...
Journal Articles
Strategic Direction (2022) 38 (10): 16–17.
Published: 19 September 2022
... and places the articles in context. Findings This paper provided thoughts on the conceptualization and operationalization of globalization, focusing on the industry level category of the term. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time...
Journal Articles
Journal Articles
Journal Articles
Strategic Direction (2019) 35 (3): 16–18.
Published: 16 January 2019
... and places the articles in context. Findings Blending global and regional planning is important for multinationals. Within a central framework, local offices should have input. Different regions will approach this in different ways, but regional planning needs to be in-synch with central planning cycles...
Journal Articles
Journal Articles
Strategic Direction (2014) 30 (1): 20–22.
Published: 07 January 2014
... global competition, innovation and how to manage it effectively are right at the top of the business agenda. This is something that is highly relevant for both large and small organizations. Small and medium-sized companies now use innovation toolkits and networked organizational structures; bigger...
Journal Articles
Journal Articles
Strategic Direction (2013) 29 (4): 13–15.
Published: 15 March 2013
... comments and places the articles in context. Findings If there's just one thing a global recession can teach us it is that nations' economies are dependent on each other. Never before has the phrase “global village” been so true. Emerging market organizations have been making their presence...
Journal Articles
Journal Articles
Strategic Direction (2013) 29 (2): 20–23.
Published: 11 January 2013
... comments and places the articles in context. Findings A huge and complex responsibility faces those individuals who become leaders of global organizations. Not surprising then that there are concerns about a lack of talent coming through the ranks to manage companies which are becoming...
Journal Articles
Strategic Direction (2012) 29 (1): 16–19.
Published: 28 December 2012
.... © Emerald Group Publishing Limited 2013 China Consumers Corporate social responsibility CSR orientation Environmental performance Ethical behavior Strategic change Sustainability International business Globalization When Britain was the workshop of the world a couple...
Journal Articles
Strategic Direction (2012) 28 (8)
Published: 01 August 2012
...O. Hooper-Greenhill © Emerald Group Publishing Limited 2012 --> Advertising Advertising agencies Advertising effectiveness Brand management Consumer goods Consumer marketing Globalization Marketing models Marketing philosophy Marketing planning Marketing strategy Marketing...
Journal Articles
Strategic Direction (2012) 28 (2): 9–11.
Published: 13 January 2012
... impartial comments and places the articles in context Findings In the modern era we are all interconnected. Events in Shanghai or Mumbai affect businesses and consumers in Chicago, Milan, or Birmingham and economic crises in the Eurozone have global ramifications. The challenge of creating new...
Journal Articles
Strategic Direction (2011) 28 (1): 28–30.
Published: 30 December 2011
... comments and places the articles in context. Findings The last two decades have seen the motor industry faced with issues which are both cause for concern and ripe for exploitation. Increasing globalization and heightened competition have led car manufacturers to seek new markets...
Journal Articles
Strategic Direction (2011) 27 (10): 30–32.
Published: 20 September 2011
... International trade Globalization When LEGO, one of the world's largest toy manufacturers, decided it needed an outlet where it could show the whole brand experience and use it as a marketing platform, it launched its own brand stores. The company wanted to control its own destiny because the growing...
Journal Articles
Strategic Direction (2011) 27 (8): 3–4.
Published: 21 June 2011
...Daniel Priestley Purpose Addresses how business is changing and becoming more global, and looks at some of the ways in which small businesses can remain competitive. Design/methodology/approach Highlights seven key areas that will be affected by the rise of global small business...
Journal Articles
Strategic Direction (2011) 27 (7)
Published: 24 May 2011
...L. Sparks Keywords: Business performance, Competitive strategy,Globalization, Supermarkets, United Kingdom © Emerald Group Publishing Limited 2011 --> Business performance Competitive strategy Globalization Supermarkets United Kingdom Article Type: Abstracts From...
Journal Articles
Strategic Direction (2011) 27 (6): 35–36.
Published: 24 May 2011
...Interview by Juliet Harrison Purpose The purpose of this paper is to provide an interview with Duncan Goose, co‐founder of Global Ethics, a not‐for‐profit organization whose primary remit is to raise funds for humanitarian projects in developing countries Design/methodology/approach...
Journal Articles
Strategic Direction (2010) 26 (5)
Published: 20 April 2010
...R. Saunders © Emerald Group Publishing Limited 2010 --> Brand management Globalization International marketing Marketing strategy Strategic marketing Article Type: Abstracts From: Strategic Direction, Volume 26, Issue 5 Saunders R. Admap (UK), December...

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