Keywords: Globalization
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Journal Articles
Strategic Direction 1–3.
Published: 30 July 2026
... Innovation Globalization Technological development National competitiveness National competitiveness has moved from a slow-burning policy debate to a board-level concern. Mario Draghi’s landmark report on European competitiveness warned that without a step-change in innovation and investment, the EU...
Journal Articles
Strategic Direction (2022) 38 (10): 16–17.
Published: 19 September 2022
... and places the articles in context. Findings This paper provided thoughts on the conceptualization and operationalization of globalization, focusing on the industry level category of the term. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time...
Journal Articles
Journal Articles
Journal Articles
Strategic Direction (2019) 35 (3): 16–18.
Published: 16 January 2019
... and places the articles in context. Findings Blending global and regional planning is important for multinationals. Within a central framework, local offices should have input. Different regions will approach this in different ways, but regional planning needs to be in-synch with central planning cycles...
Journal Articles
Journal Articles
Strategic Direction (2014) 30 (1): 20–22.
Published: 07 January 2014
... global competition, innovation and how to manage it effectively are right at the top of the business agenda. This is something that is highly relevant for both large and small organizations. Small and medium-sized companies now use innovation toolkits and networked organizational structures; bigger...
Journal Articles
Journal Articles
Strategic Direction (2013) 29 (4): 13–15.
Published: 15 March 2013
... comments and places the articles in context. Findings If there's just one thing a global recession can teach us it is that nations' economies are dependent on each other. Never before has the phrase “global village” been so true. Emerging market organizations have been making their presence...
Journal Articles
Journal Articles
Strategic Direction (2013) 29 (2): 20–23.
Published: 11 January 2013
... comments and places the articles in context. Findings A huge and complex responsibility faces those individuals who become leaders of global organizations. Not surprising then that there are concerns about a lack of talent coming through the ranks to manage companies which are becoming...
Journal Articles
Strategic Direction (2012) 29 (1): 16–19.
Published: 28 December 2012
.... China Consumers Corporate social responsibility CSR orientation Environmental performance Ethical behavior Strategic change Sustainability International business Globalization © Emerald Group Publishing Limited 2013 Fast forward a couple of centuries and China has taken...
Journal Articles
Strategic Direction (2012) 28 (8)
Published: 01 August 2012
...O. Hooper-Greenhill © Emerald Group Publishing Limited 2012 --> Advertising Advertising agencies Advertising effectiveness Brand management Consumer goods Consumer marketing Globalization Marketing models Marketing philosophy Marketing planning Marketing strategy Marketing...
Journal Articles
Strategic Direction (2012) 28 (2): 9–11.
Published: 13 January 2012
... impartial comments and places the articles in context Findings In the modern era we are all interconnected. Events in Shanghai or Mumbai affect businesses and consumers in Chicago, Milan, or Birmingham and economic crises in the Eurozone have global ramifications. The challenge of creating new...
Journal Articles
Strategic Direction (2011) 28 (1): 28–30.
Published: 30 December 2011
... comments and places the articles in context. Findings The last two decades have seen the motor industry faced with issues which are both cause for concern and ripe for exploitation. Increasing globalization and heightened competition have led car manufacturers to seek new markets...
Journal Articles
Strategic Direction (2011) 27 (10): 30–32.
Published: 20 September 2011
... International trade Globalization There was a similar thought process going on at Nokia – the world's foremost mobile phone manufacturer. The brand had become so big, the view that “You cannot give your entire brand away to your retailers” was being put forward. For Nokia it was important to take...
Journal Articles
Strategic Direction (2011) 27 (8): 3–4.
Published: 21 June 2011
...Daniel Priestley Purpose Addresses how business is changing and becoming more global, and looks at some of the ways in which small businesses can remain competitive. Design/methodology/approach Highlights seven key areas that will be affected by the rise of global small business...
Journal Articles
Strategic Direction (2011) 27 (6): 35–36.
Published: 24 May 2011
...Interview by Juliet Harrison Purpose The purpose of this paper is to provide an interview with Duncan Goose, co‐founder of Global Ethics, a not‐for‐profit organization whose primary remit is to raise funds for humanitarian projects in developing countries Design/methodology/approach...
Journal Articles
Strategic Direction (2011) 27 (7)
Published: 24 May 2011
...L. Sparks Keywords: Business performance, Competitive strategy,Globalization, Supermarkets, United Kingdom Article Type: Abstracts From: Strategic Direction, Volume 27, Issue 7 Sparks L. International Journal of Retail & Distribution Management, 2011, Vol. 39...
Journal Articles
Strategic Direction (2010) 26 (5): 6–9.
Published: 20 April 2010
... the articles in context. Findings Given that size, status and power are so widely coveted nowadays, it's heartwarming to learn of instances where the smaller guy has outwitted a more eminent rival. Thanks to globalization, the issue is especially pertinent in the business world where encounters...

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