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Keywords: Green dynamic capability
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Journal Articles
Toward stronger brand sustainability: The important role of green dynamic capabilities
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2023) 39 (10): 23–26.
Published: 19 October 2023
... and places the articles in context. Findings Development of green dynamic capabilities can help increase the sustainability of a brand. Desired outcomes are likelier when the company successfully adopts green technology innovations that enable important environmentally-friendly practices to be more fully...
