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Keywords: Greenbleaching
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2024) 40 (8): 20–22.
Published: 16 October 2024
... communication Greenbleaching In addition, greenbleaching does not address the specifics of the particular crises such as what occurred, potential effects of it and how the public might respond. Perhaps even more noteworthy is lack of reference to what the firm will do to prevent it happening again...
