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Keywords: Group buying
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2026) 42 (2): 4–6.
Published: 25 February 2026
... through group buying strategies increases retailer profits no matter if procurement costs are low or high, and outline the practical implications for retailers to best maximise their use of this marketing strategy. Originality/value The briefing saves busy executives, strategists and researchers hours...
