... and places the articles in context. Findings – This paper develops a theory of preventive health management for high-risk employees. It also designs a prevention model which reveals the way these employees should be handled. While early intervention is ideal, certain steps can be taken even when...

... Although marketers in service industries face similar challenges to those in manufacturing, their approach to tackling these challenges can often be very different. A major US health insurance company has successfully applied conventional market segmentation techniques to better understand its...

... The tracks and treadmills of regular exercise are littered with good intentions. New memberships at gyms and health clubs always spike in early January but few people stay the course – although everyone knows that exercise reduces stress and makes people happier, healthier and more productive...