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Journal Articles

The end of the strategy world as we know it?: Rita Gunther McGrath on how sustainable competitive advantage may be a thing of the past

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Gareth Bell
Journal: Strategic Direction
Strategic Direction (2013) 29 (8): 37–40.
https://doi.org/10.1108/SD-06-2013-0040
Published: 19 July 2013
... Agility Transient advantage Healthy disengagement In today's business environment, change is commonplace. Volatility is considered “business as usual”. And yet, our thinking around strategy remains rooted in an era of stasis and stability. According to Rita Gunther McGrath, a new playbook...
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