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Keywords: Herb kelleher
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Journal Articles
Strategic principles at Southwest Airlines
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2015) 31 (8): 10–12.
Published: 13 July 2015
...Mr Mark Thomas; Mark Thomas Purpose – Southwest is the world’s fourth largest airline and has consistently been one of the most admired organisations in the USA. Its founder and Chairman Emeritus, Herb Kelleher, attributes much of this success to the use of strategic principles. This gives...
