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Keywords: High-tech new ventures
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Journal Articles
Strategic Direction (2018) 34 (12): 12–14.
Published: 05 November 2018
... and places the articles in context. Findings High-tech new ventures are typically beset by significant challenges in their marketplaces. Using effectuation, innovation strategy and the moderating force of opportunity shaping, they are able to gain competitive advantage. Originality/value The briefing...

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