Keywords: Hotels
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Journal Articles
Strategic Direction (2020) 36 (9): 49–52.
Published: 08 August 2020
... be given, clients are not impressed when hotels detach themselves from the issue. The importance of appropriate reaction to customer comments and grievances is well-documented. Strong correlation exists between speed of response and overall effectiveness. Firms have different options available...
Journal Articles
Strategic Direction (2019) 35 (10): 29–30.
Published: 29 August 2019
... in context. Findings Hotels in the Asia-Pacific region have yet to fully utilize social media to promote their CSR initiatives. This means there is huge potential for improved stakeholder engagement, leading to short- and long-term performance gains. Originality The briefing saves busy executives...
Journal Articles
Strategic Direction (2015) 31 (7): 17–19.
Published: 08 June 2015
... and easy-to-digest format. © Emerald Group Publishing Limited 2015 It is clear then that, while the CSR movement has undoubtedly seen much success in how it is embedded at quite a nuanced level with employees such as hotel front-line staff, there is a way to go for both staff and management alike...
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Strategic Direction (2002) 18 (2): 4–5.
Published: 01 March 2002
... Ten million pounds for an excellence programme sounds considerable. But a complete ‘makeover’ of a corporate culture was never going to be cheap. Launched by the then new chief executive Antoine Cau in 1998, three years and one million training hours later, the Forte Hotel Group’s Commitment...

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